PRIMARY RESEARCH

Role of sponsorship within local sporting organisations.

1. Lowestoft Town Football Club - try to interview them about sponsorship. Also try to talk to the sponsor. Problems if not available.

2. Textual analysis - look at several hours of TV coverage and identify all of the sponsorship visible.

Sport and the media - your first ideas

Sport, sponsorship and the media. What constraints does sponsorship places on sports, how it changes them, but also what opportunities it provides. Primary research - get in touch with local sports teams/agencies and ask them about how sponsorship affects them.

http://www.articlesbase.com/sports-and-fitness-articles/media-coverage-of-sports-and-sponsorship-go-hand-in-hand-22942.html