Sport, sponsorship and the media. What constraints does sponsorship places on sports, how it changes them, but also what opportunities it provides. Primary research - get in touch with local sports teams/agencies and ask them about how sponsorship affects them.
http://www.articlesbase.com/sports-and-fitness-articles/media-coverage-of-sports-and-sponsorship-go-hand-in-hand-22942.html
Wednesday, 22 April 2009
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